The world will never be the same after 2020

The new reality will reward companies that develop both resiliency to shocks and awareness on how the real work starts after the sale


Coaching leaders how to go to market like a SaaS business

My secret sauce? Extensive experience in Fortune 500 and VC-backed SaaS companies. I help Boards and CEOs transform their way of thinking and deliver value through a proven framework.

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saas sales model

Old Reality

  • Everything as a property
  • Competing on Product and Marketing
  • 100% transactional
  • Measuring things like in the 19th century
  • The Customer at the bottom of your Supply Chain

New Reality

  • Everything as a Service
  • Competing on Experience, after the sale
  • I’ll help you build resiliency through recurring revenue
  • New KPI’s and new ways of measuring
  • I’ll push you to put the Customer at the center
Luigi Mallardo

You will get the inspiration, the operational coaching, the strategy and transfer of best practices and skills that you need to SaaS Up yourself and your business

By working with me you will master the 7 Mantras of SaaSification in all industries. I will change your vocabulary for the next 10 years.


The Age of the Customer

You do not sell a Product, you sell an Experience. Why do you think Amazon became Amazon?



The future is selling access to things. People want the ride, not the car. The guarantee of fresh cold food, not the refrigerator.


Be Conversational

As people are empowered, your company must have an authentic conversation and a bigger reason to exist. A strong foundational WHY.

SaaS Up your Pricing

Everything is becoming bundled. This is the model of the future – the Box, that can include physical and digital products/experiences.


Be Omnichannel

Everything is Omnichannel and the winning formats today are a mix of content and digital merged with the physical world.


Change the KPI

From net sales and COGS to new KPI’s like MRR, churn, LTV and CAC. They are the metrics of the future economy.


New Go-To-Market Fundamentals

The business models of the new reality focus on acquiring more customers, increasing the value of those customers and holding on to those customers longer.

Most wanted outcomes we can work on

SaaS Up is your Imperative and my Operational Coaching Model



  • I help you translate that SaaSed-up Proposition into Activation:
    • Marketing activation: your storyboards, campaigns and content will need to change accordingly.
    • New KPI’s and Funnel activation: Your business KPI’s and funnel will need to change and I’ll coach you.
    • You need a new tech stack and there is a lot you can learn from SaaS on how to move to the next level.

People & Organization

  • A SaaSed-up business needs to review the organizational model and organigrams to make sure you acquire more customers in the new reality and that future growth will be more dependent on holding on to your existing customers longer.
  • I will operationally coach you how key fundamentals of SaaS such as the Customer Success model can transform your business for the better.

Everyone wants a change. Not everyone wants to change.