The world will never be the same after 2020
The new reality will reward companies that develop both resiliency to shocks and awareness on how the real work starts after the sale
You do not sell a Product, you sell an Experience. Why do you think Amazon became Amazon?
The future is selling access to things. People want the ride, not the car. The guarantee of fresh cold food, not the refrigerator.
As people are empowered, your company must have an authentic conversation and a bigger reason to exist. A strong foundational WHY.
Everything is becoming bundled. This is the model of the future – the Box, that can include physical and digital products/experiences.
Everything is Omnichannel and the winning formats today are a mix of content and digital merged with the physical world.
From net sales and COGS to new KPI’s like MRR, churn, LTV and CAC. They are the metrics of the future economy.
The business models of the new reality focus on acquiring more customers, increasing the value of those customers and holding on to those customers longer.
Everyone wants a change. Not everyone wants to change.