Rescuing B2B SaaS businesses and getting them back on track

I help B2B scaleups recuperate and build the correct “postures”. From EMEA globally. From Product-Market Fit to Go-To-Market Fit. 5-6-7 digit deals.

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Track record of helping VCs and Founders to regenerate investments and dreams

I’m NOT a Consultant. I act as a Strategic & Operational Revenue Leader. I focus on execution from day 1, efficiently.

Old Reality

  • Revenue Growth
  • Bottleneck or Maradona CEO (read article)
  • Going everywhere with B2C mindset
  • Focus on the Process
  • Silos (Sales – MKTG – Customer Success)

New Reality

  • Efficiency before growth
  • I’ll help you set up the right GTM Fundamentals
  • Focus on strategic outbound and bigger Accounts
  • Focus on 4 Pillars – Process is just one
  • Revenue engine – One Team

The threat to scalability is not executing on time

I deliver high ROI through a proven framework, without reinventing the wheel on Sales and Customer Success scaling best practices.

Typical cases (one or more may apply):

  • Raw Playbook – every deal is different
  • Value prop and Outbound struggling on bigger deals
  • Biggest mistake – the VP Sales

SaaS is a game for those who have done it before

I’ll push you to become a world-class professional organization, put in place scalable go-to-market fundamentals and build revenue predictability.


Pillars and Most Wanted Outcomes

I do Growth Regeneration as a Service with a proven game plan to get you back on track with growth and increased ARPA



  • Funnel and Process Optimization:
    • If funnel & process don’t work, it’s often better to start from scratch.
    • I can help you quickly and efficiently implement a proven Sales, Customer Success and Demand Generation playbook designed for going upmarket and scalable up to 20+ million € in ARR.
  • Tech Stack Optimization:
    • Tech is fundamental in modern SaaS. You don’t need everything at once.
    • I know what you need and when and I’ll guide you in the process including onboarding and correct usage.
  • I’ll train your team on the court:
    • Playbook is behaviour in execution, not a piece of paper.
    • I have an efficient and effective approach to help teams execute successfully. Sales Academy plus coaching on the court.

People & Organization

  • I can help you evolve the current revenue team, recruit, negotiate, onboard and ramp up through coaching:
    • Right people, right phasing of new hires, right targets.
    • Juniors (e.g. SDRs), Seniors (e.g. Account Executive, Customer Success Managers) and Leaders (e.g. the right Directors and VP Sales you need at the right moment).
  • I’ve hired and coached for success more than 120 people in the last 5 years for some of the most exciting scaleups in Europe:
    • Whisbi, Tiendeo, Woffu, Wide Eyes, Beonprice, Bdeo and Caravelo.
  • What is the actual plus opportunity cost to make the wrong choices? What is the cost of wasting the time if you do not have the appropriate experience internally?

Planning & Real Time Execution

  • I’ll operationally coach you how to build and execute a funnel & conversion-based revenue budget & forecast model.
  • I’ll help you build the revenue team reorganization plan based on funnel and not headcounts. I can help you execute to reach your revenue goals and build the right incentive schemes.
  • I can get hands on such as doing regular pipeline review sessions with the Sales team and sitting in actual meetings for coaching purposes.

“Trust me, setting things up right from the beginning will avoid a ton of tears and heartache…”

Kobe Bryant