- Everything as a property
- Competing on Product and Marketing
- 100% transactional
- Measuring things like in the 19th century
- The Customer at the bottom of your Supply Chain
- Everything as a Service
- Competing on Experience, after the sale
- 100% SaaSification
- New KPI’s and new ways of measuring
- Customer at the center
The Age of the Customer
You do not sell a Product, you sell an Experience and are obsessed with measuring it.
The future is selling access to things. People want the ride, not the car. The guarantee of fresh cold food, not the refrigerator.
As people are empowered, your company must have an authentic conversation and a bigger reason to exist. A strong foundational WHY.
SaaS Up your Pricing
Everything is becoming bundled. This is the model of the future – the Box, that can include physical and digital products/experiences.
Everything is Omnichannel and the winning formats today are a mix of content and digital merged with the physical world.
Change the KPI
From net sales and COGS to new KPI’s like MRR, churn, LTV and CAC. They are the metrics of the future economy.
New Go-To-Market Fundamentals
The business models of the new reality focus on acquiring more customers, increasing the value of those customers and holding on to those customers longer.
Everyone wants a change. Not everyone wants to change.