From sport to global brand development to SaaS and digital transformation

I’m an ex basketball pro turned into transformation executive and operational coach with extensive experience in driving go-to-market strategies for SaaS scaleups and industries in need of recurring revenue.

Luigi Mallardo

The last 20 years I gained profound experience in Fortune 500 and VC-backed SaaS companies


Gobal Brand Development and Innovation

From 2000-2010 I worked with Board leaders of Fortune 500 companies such as Kellogg’s, Unilever and Johnson & Johnson.

I participated in European and Global strategic projects, for example the green tea category creation and Lipton brand development, Magnum ice cream line extension and the fight of premium brands in various categories against private label & discounters.

I learned the big picture and the laws of consumer and shopper behaviour.

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Revenue Leadership for Digital Transformation

From 2010 I’ve had various roles as VP Sales, Chief Revenue Officer and Operational Coach in VC-backed SaaS scaleups in London, Barcelona and San Francisco. 0-50 million € in ARR. 5-7 digit deals.

I gained extensive expertise by working with consumer brands internationally across various industries including Telco, Auto, Banking, Insurance, Retail, Travel, Supply Chain and FMCG/CPG.

I learned the secret for most high-growth tech scaleups is to be compatible with the incumbents, not fighting to replace them.

Learn to grow HEALTHILY
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In Continuous Research, Experimentation and Sharing Mode

I run classes regularly at IE Business School to non-tech entrepreneurs and CEOs about SaaS business models.

I’m one of the early Members of Revenue Collective in Europe and founded the Barcelona chapter.

Revenue Collective is a private community of the best sales, marketing, customer success and revenue operation leaders. Our Membership comes from the best and fastest growing companies in the world.

Basketball as the original passion

Basketball Pro in my Twenties

I’m the first from the left kneeling

I played in major leagues in Italy switching between point and shooting guard.

I learned that People are everything and the secret for success is the obsession with continuous improvement.


my values













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“Once you know what failure feels like, determination chases success”

Kobe Bryant