The operational coaching based on the framework helped us rethink our go-to-market approach, value proposition and pricing/packaging model. We are essentially an e-commerce transactional model but in a few months we could build the mindset of a SaaS business and subscription model. It gave us great inspiration and transfer of best practices.

…as a result we have a perfectly matching playbook, an efficient and stable sales engine. There are clear cadences, sequences, a process that matches the funnel and CRM-software that matches the process. From funnel intake (inbound and outbound) to opportunity-conversion, we were able to step up from a decentralized “everyone-tries-around” sales set-up to having a standardized choreography and a professional backbone! Highest recommendations from team Logward :).

As a group, we are in the process of transforming our full sales strategy in some of our key markets. This new SaaS approach affects the entire sales process and stakeholders’ collaborations.
During the first six months of cooperation, Luigi helped redefine our value proposition and go-to-market strategy. All while he was working with the teams to detect quick wins and implement them with the teams.

In the first 6 months of cooperation I’ve been able to redefine some of our internal processes, spot issues and data that we were not considering and most importantly, I had someone listening and pouring himself into our sales challenges. I would recommend Luigi to every CEO and founder that is scaling sales in SaaS organization, and I would partner with him on strategy, processes and execution.

Thanks to the framework we built a solid and predictable revenue machine of Sales, Customer Success and Demand Generation since the very early stage of the company. More than four years of collaboration, 200+K€ MRR, negative churn, growing ARPA, & breakeven. Thanks for being always there!

We raised a series A round and needed to build Sales and Customer Success from scratch. In less than 3 months working with Luigi and his framework, we had Salesforce implemented, a basic and solid Playbook and 2 new SDRs onboarded and trained for calling into large fashion enterprises across Europe and US. Our pitch and positioning also evolved to the next level to focus more on use cases and the business impact of our solutions. We worked together for 18 months and it really helped us to build the right fundamentals to scale our go-to-market engine and become increasingly autonomous.

In 3 months we hired and trained the 3 first SDRs and they became operative in less than 2 weeks. We built a solid Playbook of 20 pages and training/handover to the team was seamless and fast, We also followed the Framework to build a new Strategic Statement that drove a significant evolution to our pitch, communication and product marketing roadmap. The contribution of Luigi and his framework has been beyond expectations in terms of setting the right go-to-market strategy, sales process and Playbook but most importantly the team got help and coaching during the execution and I’ve personally learned a lot.