All Businesses Are SaaS Business

SaaSup is a hands-on Revenue Leadership and Growth as a Service framework for SaaS scaleups and industries in need of growth, recurring revenue and resilience.

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SaaS Steps
Selection of SaaSuppers in Europe, Latin America and US
  • woffu
  • Whisbi
  • cloud academy
  • massive
  • tiendeo
  • Bdeo

Today all companies should go to market like a SaaS (Software as a Service) business.

Old reality

Old reality



New reality

  • Companies running SaaS models have the highest Enterprise Value-to-Revenue Multiples.
  • Nike choose a CEO from a SaaS company for “reprogramming” the go-to-market playbook towards the Mantras of “SaaSification”.
  • For his succession Jeff Bezos appointed the head of Amazon SaaS business (AWS) and not the head of the Amazon store.
  • Everything is becoming as a Service and industries are moving from competing for transactions to competing on experience.
The SaaS model is generally associated to technology or subscriptions but it is much more than that. It is a way of thinking and managing.

The framework has been successfully deployed in 4 main company situations

SaaSup is for growth and transformation combining Revenue Leadership, Operational Coaching, Strategic Advisory and Consulting in an agile way.

B2B SaaS startups

Build from scratch and ramp up
0.5 to 5M€ in ARR

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B2B SaaS scaleups

Evolve and go upmarket
5 to 25M+€ in ARR

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Cure go-to-market

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Non-SaaS B2B and B2C

Build the mindset of the SaaS model
50M+€ in yearly revenue

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Luigi Mallardo

  • Founder SaaSup framework.
  • Revenue Leader for Growth.

CEOs and Boards chose "to SaaSup":

  • To build resiliency and revenue predictability.
  • To build world-class and scalable revenue engines with the correct postures.
  • For the focus on growth and transformation through strategy, processes and execution. 
  • For the ROI of 5 to 20x.
  • To get exits and higher company valuations.

I teach, write and speak about the framework in Europe, US and LatAm.

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VC-backed e-commerce company, personalized books for kids

The operational coaching based on the framework helped us rethink our go-to-market approach, value proposition and pricing/packaging model. We are essentially an e-commerce transactional model but in a few months we could build the mindset of a SaaS business and subscription model. It gave us great inspiration and transfer of best practices.

Muriel Bourgeois
Muriel Bourgeois
CEO at MiCuento - Barcelona

Corporate Venture Startup, Logistics SaaS Platform

…as a result we have a perfectly matching playbook, an efficient and stable sales engine. There are clear cadences, sequences, a process that matches the funnel and CRM-software that matches the process. From funnel intake (inbound and outbound) to opportunity-conversion, we were able to step up from a decentralized “everyone-tries-around” sales set-up to having a standardized choreography and a professional backbone! Highest recommendations from team Logward :).

Jonas Krumland
CEO at Logward - Hamburg

Non-SaaS Conglomerate Group of Companies

As a group, we are in the process of transforming our full sales strategy in some of our key markets. This new SaaS approach affects the entire sales process and stakeholders’ collaborations.
During the first six months of cooperation, Luigi helped redefine our value proposition and go-to-market strategy. All while he was working with the teams to detect quick wins and implement them with the teams.

Mauricio Silber
CEO at LIFULL Connect - Barcelona

Private Equity backed Scaleup, E-Learning Enterprise SaaS Platform

In the first 6 months of cooperation I’ve been able to redefine some of our internal processes, spot issues and data that we were not considering and most importantly, I had someone listening and pouring himself into our sales challenges. I would recommend Luigi to every CEO and founder that is scaling sales in SaaS organization, and I would partner with him on strategy, processes and execution.

Stefano Bellasio
CEO and Founder at Cloud Academy - San Francisco

Recent activity

A blog with asynchronous vision about SaaS, SaaSification and modern revenue models.

What the Sales Playbook Is. What Is Not

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Is the “classic” SaaS VP Sales model broken?

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Game plan for going upmarket in B2B SaaS

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Why the key is SaaSification and not Subscription. Nike, Starbucks, Microsoft and Adobe

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