All Businesses Are SaaS Business

I’m a Revenue Leader on the Court and Growth Regenerator as a Service for B2B SaaS scaleups and B2B & B2C companies in need of recurring revenue.

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SaaSification is transforming every industry and is not about the tech

Old reality

Old reality



New reality

  • Why did Jeff Bezos appoint the head of Amazon Web Services for his succession?
  • Why did Nike choose a CEO from a SaaS (Software as a Service) company?
  • Why did Unilever Buy Dollar Shave Club for $1 Billion?
  • Why did Peloton raise $1.2 billion in an IPO?
  • Why are SaaS company valuations so high?
Why do Go-To-Market Playbooks and Business Models need to be reinvented in all industries?

In the new reality all companies should go to market like a SaaS business

I regenerate revenue strategies and engines in SaaS scaleups and companies in need of recurring revenue

SaaS Up!

For Boards and CEOs of non-tech industries

I’ve done it in various industries, Consumer and B2B, and I also teach business leaders in a top European business school.

By now you should know any business is a SaaS business or it’s just that you don’t realize it yet.

SaaSification is not about technology. It’s about the change of the way of thinking and acting of the Management.

SaaS Up! Learn more
saas sales model

I help SaaS scaleups to grow healthily

For SaaS Founders and VC

The last 10 years in several VC-backed B2B digital scaleups in London, San Francisco and Barcelona.

I’ve helped VCs, CEOs and their teams to rescue businesses, optimize Go-To-Market Fit and grow revenue-driven valuations through a proven framework.

My work is like an Osteopath: I get hands-on for (1) specific issues that need manipulation and (2) health checks to prevent issues and strengthen the framework.

I help you set the right “postures”, go upmarket and execute quickly.


Luigi Mallardo

  • Revenue Leader
  • Growth Regenerator for SaaS and industries in need of Recurring Revenue

Why CEOs and VCs work with me:

  • To build resiliency and revenue predictability.
  • To build scalable revenue engines with the correct postures.
  • For the operational and strategic focus.
  • They acknowledge ROI of 5 to 20x.
  • For the world-class revenue leadership.
  • To get exits.

I teach, write and speak about my approach in Europe and beyond.


Recent activity

A blog with asynchronous vision about SaaS, SaaSification and modern revenue leadership

What the Sales Playbook Is. What Is Not

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Is the “classic” SaaS VP Sales model broken in mainland Europe?

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Game plan for going upmarket in B2B SaaS

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How VCs should deal with the fear of “write-off” or survival without exit

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